Acclaimed architect and university professor, Simone Micheli founded his Studio in 1990 and in 2003 the Simone Micheli Architectural Hero Company, based in Florence, Milan, Puntaldia, Dubai, Rabat and Busan. He is considered an international ambassador of the Made in Italy design.

His works are strictly linked to the world of the sensorial glorification and are characterized by a strong identity and uniqueness. His multiple creations for public administrations and prestigious private customers, in the residential and community sectors, make him one of the key contemporary actors in the European planning field.